App Valuation Tool

What is your app
worth?

Model your app's market value using industry-standard metrics. Pick how you make money, adjust the inputs, and get an evidence-based estimate to anchor your fundraising conversations.

Revenue model
How do you monetise?choose one
Subscription. Every active user pays the monthly price.
Core metrics
Active users25,000
050,000
Free users40,000
0500,000
Paying users
0100,000
Subscription / month$25
$0$50
Transactions / mo100,000
01,000,000
Avg transaction$30
$0$500
App fee (take rate)15%
0%40%
Monthly growth rate5%
0%30% / mo
Monthly churn rate5%
0.5%40% / mo
Freemium logic
Free users are not overhead. They widen the funnel, drive referrals, and build the network that makes the paid tier worth more. Two numbers decide the model: conversion and paid churn. On a perpetual free tier, 2 to 5 percent converting is typical, above 5 is strong, and best-in-class lands near 10. A timed free trial is a different game and converts far higher. Move either lever and the valuation follows.
Business profile
Business model
Platform select all that apply
Sector
User stickiness

Methodology. Valuation uses ARR as the base, adjusted by a composite multiple accounting for business model (B2B commands 1.3-1.6x vs B2C), monthly growth (each 5% above baseline adds ~0.5x), churn-derived LTV, sector, user stickiness, and platform reach. In freemium mode, only paying users generate revenue while the free base supports scale. In transaction mode, revenue is the take rate applied to monthly transaction volume (GMV), the way a marketplace earns. Conservative / optimistic bands reflect -20% and +40% of the central estimate. For illustrative purposes only — not financial advice.

Revenue snapshot
MRR
$625K
monthly
ARR
$7.5M
annualised
LTV
$500
per paying user
Multiple
4.5x
ARR
Estimated valuation
Central estimate Growth
$33.8M
Conservative $27M  ·  Optimistic $47M
Estimate confidence68%
ARPU / year$300
LTV / CAC ratio—
Projected ARR (12mo)$9.2M
Churn (monthly)5%
Growth premium+0.8×
ModelB2B
SectorSaaS
StickinessMedium
PlatformiOS + Web
Adjust the sliders and toggles to model your scenario.
For illustrative purposes only · Not financial advice ·